Texas Chic – The Archer Hotel Austin
By Gregory George
Everyone, it seems, suddenly wants to spend time in Austin. Is it because of its explosive population growth, its moniker as the ‘Silicon Valley’ of the south-west or, perhaps, the fact it’s the ‘paparazzi-free’ home to the likes of Michael Dells, Sandra Bullock, and Matthew McConaughey? Or is it the fashionable business-meets-pleasure-meets-hipster event known as the SXSW music festival that finds the hotel industry rising to meet the ever-growing demand for unique and indulgent hotel experiences?
In fact, boutique hotels seem to be popping up everywhere from eclectic gentrifying neighborhoods to expensive downtown properties that showcase Austin’s infatuation with live music and the party scene.
So, who is Archer? And why have they decided to set up shop some 25 minutes (without traffic) north of the very touristy downtown? They obviously didn’t want to miss the buzz (and the business opportunity) of being involved in Austin’s high-end, mixed-use development, The Domain Northside, located in a residential-cum-industrial-cum head office in north Austin’s high-density neighborhood. Though bustling with high-end shops and restaurants, the quiet living area offers a reprieve from the crush of downtown Austin. Or perhaps it might be the fact that they have been recently featured on Condé Nast‘s list of the top Austin hotels. Ahhh, The mysterious Archer. Just who are you?
From its leather-upholstered elevators and white oak-tiled wood floors to its rhythmic nod towards Austin as ‘Live Music Capital of the World’ as seen in its public hallways filled with black and white photos of musical legends, the hotel does indeed offer a sense of ‘Texas Chic’.
Local artists such as @kimerleecurylphotography (discovered at Austin’s funky EastSide artists’ colony) provide whimsical horse-inspired art throughout the Texas property. Curyl‘s graceful Wild Horses, “capturing the truest essence, spirit and rich texture of the horse,” gallop high above your head in Archer’s main lobby and peek out over your headboard in one of their king rooms. Iconic cowboy boots from Rocketbuster Boots of El Paso grace the next Austin inspired king room décor.
With six separate design concepts, hand-picked hammered and studded Texas leather and cowhide accents, nightly turndown luxuries including local chocolates and welcome gifts of homemade salted caramels and water make a stay in one of Archer Hotel Austin’s boutique hotel rooms an experience all its own. Austin Limestone predominates the brown-on-brown palette while local favourite Doug Sahm of the Texas Tornados offers neon-art, influenced by lyrics to Hey Baby and Que Paso.
Authentic Southern Hospitality
Guests who join Archer at his Austin Domain hotel will, according to Lisa Forsythe, the hotel’s Director of Sales, “immediately sense Archer’s simple mission: deliver authentic Southern hospitality.”
What we loved most:
- Chief Concierge Steven Leigh‘s attentive attention from restaurant and transportation recommendations
- The spa and massage (my partner swears by the angelic hands of Brittany at Spa Réveil)
- The welcoming bottle of Lewis Wines Texas Tempranillo for us to sample after returning from a recommended dinner
- Luxurious Frette bathrobes
- Well-appointed bathrooms stocking Malin + Goetz products
And Archer’s Classic King Guest Rooms provide a total immersive Austen experience with iconic floor-to-ceiling photo murals, and king platform beds with luxurious five-star bedding.
As Forsythe describes it: “Think a designer dress worn with the perfect cowboy boots!”
Archer Hotel Austin’s accommodations are indeed luxurious, but gorgeously livable. We also enjoyed hassle-free (no adding last name or room number) complimentary Wi-Fi, a Nespresso® coffee experience, a fully stocked mini bar, and the lobby restaurant Second Bar + Kitchen in-room dining if we needed a midnight nosh.
We look forward to enjoying Archer’s Napa and NYC Chic, high-tech Chic in Seattle‘s Redmond Neighbourhood, and Massachusettes properties. Perhaps we may even overturn the Joker Card that the infamous Archer offers their loyal customers when booking directly with the properties for use anywhere in the hotel. When a guest is observed by staff offering one of Archer’s suggested acts of kindness, they’re given a “Courtesy Card,” equivalent to a cash, on property credit. Guests who book directly are also given a $20 “Destination Joker Card” upon arrival. Collect a Destination Joker at any three Archer hotel properties and receive a free night.
A smart card player is our Archer.
To learn more, visit the Archer Hotel Austin’s website at https://archerhotel.com/austin.
Contributor Gregory George is a world traveler, writer and co-founder / Editor-in-Chief of the www.followsummer.com travel site. You can follow Gregory’s travel inspirations on Instagram, Facebook, and Twitter.